What do people “like”?

Photo by: Sean MacEntee

Every day I open Facebook to see what is new on my newsfeed I see a lot of new posts, shared posts, liked posts or sponsored posts. And then I ask myself what makes people react to a post on Facebook and give it a share or like?

Or better said, what do people like to see on Facebook?

Continue reading “What do people “like”?”

10 possible reasons why people could be unhappy…

Photo by:André Schrei

Every one of us has one`s own way of feeling lucky. Some people feel lucky when they spend time with their family. Others when reading their favorite book. Others when they make a world tour and visit other countries. Continue reading “10 possible reasons why people could be unhappy…”

When your ads do not work as they should, make them more emotionally!

Photo by:Leo Sauermann

Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.

Continue reading “When your ads do not work as they should, make them more emotionally!”