A motivation of every one of us is when we are interested to obtain something priceless. We people need a motivation all the time to be able to move on.
We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.
When you want to promote a new product, you should first find out, how big is the interest of your target consumers in the ad you will create.