About the beginnings of advertising: Radio Advertising

Photo by:Tekniska museet

When I look at advertising today, I see a very complex and well-thought communication process, in which commercials try to influence us customers through many communication channels in order to buy their products.

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What do people “like”?

Photo by: Sean MacEntee

Every day I open Facebook to see what is new on my newsfeed I see a lot of new posts, shared posts, liked posts or sponsored posts. And then I ask myself what makes people react to a post on Facebook and give it a share or like?

Or better said, what do people like to see on Facebook?

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When your ads do not work as they should, make them more emotionally!

Photo by:Leo Sauermann

Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.

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The marshmallow test or why is self-control essential for business success

Photo: Margaret Almon

We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.

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