We people have always been fascinated by stories. Stories play an important role in our personal development in early childhood – on one hand, we learn new words but on the other hand, we also take an example from the protagonists` experiences and apply them in our lives. Even in the adult life, we are still fascinated by stories.
When I look at advertising today, I see a very complex and well-thought communication process, in which commercials try to influence us customers through many communication channels in order to buy their products.
Every day I open Facebook to see what is new on my newsfeed I see a lot of new posts, shared posts, liked posts or sponsored posts. And then I ask myself what makes people react to a post on Facebook and give it a share or like?
Or better said, what do people like to see on Facebook?
Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.