What do people “like”?

Photo by: Sean MacEntee

Every day I open Facebook to see what is new on my newsfeed I see a lot of new posts, shared posts, liked posts or sponsored posts. And then I ask myself what makes people react to a post on Facebook and give it a share or like?

Or better said, what do people like to see on Facebook?

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When your ads do not work as they should, make them more emotionally!

Photo by:Leo Sauermann

Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.

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The marshmallow test or why is self-control essential for business success

Photo: Margaret Almon

We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.

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How much are the consumers interested into the product you promote?

Photo by:CafeCredit.com

When you want to promote a new product, you should first find out, how big is the interest of your target consumers in the ad you will create.

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6 Business Lessons learned from people practicing sports

Photo by:Alba Rincón

I have been always admiring sports people. Remembering my childhood it was always a great event to watch the Olympic Games, to see so many different sports people, who were competing in different disciplines to be on one of the very first places and to make people from their country feeling proud of them.

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