When I look at advertising today, I see a very complex and well-thought communication process, in which commercials try to influence us customers through many communication channels in order to buy their products.
Every day I open Facebook to see what is new on my newsfeed I see a lot of new posts, shared posts, liked posts or sponsored posts. And then I ask myself what makes people react to a post on Facebook and give it a share or like?
Or better said, what do people like to see on Facebook?
Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.
Recently, I have read a really interesting article by Jochen Paulus in the Psychologie Heute Journal, which gave a good overview of the impact of Virtual Reality (VR) in our future.
Nowadays it is quite difficult to capture people`s attention. We live in a world, in which our attention focus gets very easily dispersed by the immense information volume we are bombarded every day.
There are generally two possibilities in presenting ads:
We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.