Nowadays it is quite difficult to capture people`s attention. We live in a world, in which our attention focus gets very easily dispersed by the immense information volume we are bombarded every day.
There are generally two possibilities in presenting ads:
Today just a short note on the importance of finding the optimal ads repetition rate:
We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.
When you want to promote a new product, you should first find out, how big is the interest of your target consumers in the ad you will create.
Before you decide to plan an ad campaign the very first step is to formulate a goal, you want to achieve by running ads.
I have been always admiring sports people. Remembering my childhood it was always a great event to watch the Olympic Games, to see so many different sports people, who were competing in different disciplines to be on one of the very first places and to make people from their country feeling proud of them.
Advertising is an art, which expresses a message with images and words and if it is done smart, it will convince people to buy.
The corporate identity is the personality of a company. Communication is the process, who makes the image of the company.
Like in everyday interactions personality plays a key role in the way people interact with each other.