When your ads do not work as they should, make them more emotionally!

ads emotionally
Photo by:Leo Sauermann

Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.

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The marshmallow test or why is self-control essential for business success

Self-control marshmallow test success
Photo: Margaret Almon

We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.

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6 Business Lessons learned from people practicing sports

Business Lessons people sports
Photo by:Alba Rincón

I have been always admiring sports people. Remembering my childhood it was always a great event to watch the Olympic Games, to see so many different sports people, who were competing in different disciplines to be on one of the very first places and to make people from their country feeling proud of them.

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