When you want to promote a new product, you should first find out, how big is the interest of your target consumers in the ad you will create.
Before you decide to plan an ad campaign the very first step is to formulate a goal, you want to achieve by running ads.
I have been always admiring sports people. Remembering my childhood it was always a great event to watch the Olympic Games, to see so many different sports people, who were competing in different disciplines to be on one of the very first places and to make people from their country feeling proud of them.
Advertising is an art, which expresses a message with images and words and if it is done smart, it will convince people to buy.
The corporate identity is the personality of a company. Communication is the process, who makes the image of the company.
Selling has always two parties: the seller meets the suspicious but helpless buyers and together they build a social interaction.
I have started writing on andrabotean.com about a year ago. I future I would like to write more specifically about problems you face and solutions that can be found.
In older articles I have described some strategies you can use to improve your customers´experience at shopping. Because the better you know how to get under the skin of your target customers, the more content they will be with the products you offer to them and the longer they will be loyal to your business. And content customers are the best advertisement for your business, because they will also tell others about it and will spread your message to other people. And for you this means a growing customer base.