How to apply Pareto`s principle in product branding

Pareto`s principle
Photo by: Scott Thomson

Pareto`principle says that 80% of the effects are caused by 20% of our actions or expressed in another way 80/20. This is not a law, because the quotient can be varied according to our actions. Especially, if we focus on the essential things when we act, a better effect can be caused by fewer actions.  This principle can be applied on many domains like the branding of your product.

Continue reading “How to apply Pareto`s principle in product branding”

Customers associate their self-image with their favorite brand image

self-image
Photo by: Boston Public Library

You want your product to be appreciated by your target customers? If yes, adapt the brand of your product to the way your target customers see themselves.

Continue reading “Customers associate their self-image with their favorite brand image”

5 instruments for testing your product on the market

testing
Photo by: Joan Font Rosillo

In order to get to know what your customers think about your product you should test it before launching. Therefore you can conduct product tests to be able to compare and evaluate product characteristics subjectively.

Continue reading “5 instruments for testing your product on the market”

How to use colors to evidence your product

Colors
Photo by: michibanban

Do you want Your Product to be impressive for your clients? Want them to keep your product in mind for a longer period? Then you should give a careful attention on the exterior image of your product. And a special component in this sense is built by the color of your product.

Continue reading “How to use colors to evidence your product”

The very first impression counts especially for the product you offer

impression
Photo by: Vagner Cruz

You have a product idea or you are up to launch your product on the market. Fine, then you might ask yourself which steps you should take for this direction. There are a few things to take into account when you launch your product. 

Continue reading “The very first impression counts especially for the product you offer”

Which are 7 ideas to take into account when launching your new product on the market?

Launching
Photo by: Eli Duke

As an entrepreneur you maybe have your own product idea. Until now you also have made some research on the market what is existent in your field and have found also some niches. So you created your product according to these informations and now you are up to launch it on the market. Here is a list of points you should consider when you make this step:

Continue reading “Which are 7 ideas to take into account when launching your new product on the market?”

How to please your customers

please
Photo by: Celestine Chua

In the following post entrepreneurs as well as marketers get an input of five methods what they can do to make sure that their customers are content.It is surely important to find new customers, but it is far more essential to know how to keep them for a long period of time. The five methods are the following: 

Continue reading “How to please your customers”

Be creative! Here are 13 ideas to push your originality…

Creative
Photo by: Daniel Zeevi

If you work in the marketing and advertising sector creativity is a very important element. It helps you to create eye-catching messages. But also enterpreneurs need original ideas. In general we human connect with it the ability to create something new and useful.

Continue reading “Be creative! Here are 13 ideas to push your originality…”

The four instruments for successful marketing activities

instruments
Photo by: Franck Rouanet

It is particularly important to know which kind of marketing instruments you need to use. In the following classification you will gain some hints no matter if your interest is entrepreneurship, sales or advertising activities. So you can just pick out what you consider interesting for your field of activity.

Continue reading “The four instruments for successful marketing activities”

How to improve your customer`s experience in three ways

experience
Photo by: Paul Townsend

The customer is the most important information source on the market. In order to understand what he prefers, what obstacles he is confronting with or what he is missing you as enterpreneur should learn to put you in his shoes.

Continue reading “How to improve your customer`s experience in three ways”