I have listed in here some quotes of psychologists I have learned to most popular theories from.
In the article “how we conform ourselves to shopping” I described that fact, that we human beings tend to behave exactly as the other people around us, when we are in an unknown or uncontrollable situation. Thus we use them as an informational source.
Every time I go to make some shopping with my dear mom I observe something very strange. I always thought that it must be a coincidence but it happens every time to us. When we enter a shop my mom`s attention gets captured by different products, so she takes a closer look at those.