In older articles I have described some strategies you can use to improve your customers´experience at shopping. Because the better you know how to get under the skin of your target customers, the more content they will be with the products you offer to them and the longer they will be loyal to your business. And content customers are the best advertisement for your business, because they will also tell others about it and will spread your message to other people. And for you this means a growing customer base.
How many of us are disponible to receive them and to assume them? How many to address them? The second option is surely the easier one compared to the first one.