Customers associate their self-image with their favorite brand image

Photo by: Boston Public Library

You want your product to be appreciated by your target customers? If yes, adapt the brand of your product to the way your target customers see themselves.

Continue reading “Customers associate their self-image with their favorite brand image”

The very first impression counts especially for the product you offer

Photo by: Vagner Cruz

You have a product idea or you are up to launch your product on the market. Fine, then you might ask yourself which steps you should take for this direction. There are a few things to take into account when you launch your product. 

Continue reading “The very first impression counts especially for the product you offer”