About shoe shopping

Photo by:Ashley Van Haeften

Everyone of us has one`s favorite shops where he / she finds exactly what is needed. When I want to buy for example new shoes for the spring/summer season I know where to search for them and I usually have 2-3 shops in my mind, where I know that I will find what I need.

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About the subjective value of money

Photo by: Ryan Hyde

Since I was a child I had a money box I took care of. Each week my parents gave me pocket money, which I put consciously in my money box. From time to time I went to my shelf, where I had located my money box, and shook and weighted it.

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The price is the essential criteria in buying decisions

Photo by: Powhusku

It is November and you cannot oversee it that Black Friday is coming closer. Since last week I have observed that the TV spots are running on the Black Friday offers – especially gadgets.

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How to improve your customer`s experience in three ways

Photo by: Paul Townsend

The customer is the most important information source on the market. In order to understand what he prefers, what obstacles he is confronting with or what he is missing you as enterpreneur should learn to put you in his shoes.

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