In older articles I have described some strategies you can use to improve your customers´experience at shopping. Because the better you know how to get under the skin of your target customers, the more content they will be with the products you offer to them and the longer they will be loyal to your business. And content customers are the best advertisement for your business, because they will also tell others about it and will spread your message to other people. And for you this means a growing customer base.
If you work in the marketing and advertising sector creativity is a very important element. It helps you to create eye-catching messages. But also enterpreneurs need original ideas. In general we human connect with it the ability to create something new and useful.