… again and… again and… again

    again ads repetition
    Photo by:muffinn

    Today just a short note on the importance of finding the optimal ads repetition rate:

    Firstly ask yourself how interested your target customers might be in your ad.

    Secondly figure out, how you might approach them via your ad. Do you take an informative approach or an emotional approach?

    You can have a look at the following chart to see how your customers are influenced by your ad depending on their level of interest and the type of approach you choose (informative vs. emotional). So you can see when in which cases it makes sense to choose a higher repetition rate and when to take a lower one.

     

    Very interested customersLess interested customers
    Emotional AdRepetition gets them bored even after a low-frequency

    Use short messages and change content often

    Make your ad entertaining

    Customers do not get bored when ads are repeated this way

    Use 20-30 repetitions to bind emotions and brands together

    Informative AdRepetition get them bored even after a low-frequency

    Use short messages and change content often

    Make your ad entertaining

    They assimilate information passively

    Repetition is necessary

    Use a variation of ads, slogans to diversify

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