Today just a short note on the importance of finding the optimal ads repetition rate:
Firstly ask yourself how interested your target customers might be in your ad.
Secondly figure out, how you might approach them via your ad. Do you take an informative approach or an emotional approach?
You can have a look at the following chart to see how your customers are influenced by your ad depending on their level of interest and the type of approach you choose (informative vs. emotional). So you can see when in which cases it makes sense to choose a higher repetition rate and when to take a lower one.
| Very interested customers | Less interested customers | |
| Emotional Ad | Repetition gets them bored even after a low-frequency
Use short messages and change content often Make your ad entertaining |
Customers do not get bored when ads are repeated this way
Use 20-30 repetitions to bind emotions and brands together |
| Informative Ad | Repetition get them bored even after a low-frequency
Use short messages and change content often Make your ad entertaining |
They assimilate information passively
Repetition is necessary Use a variation of ads, slogans to diversify |