In a world of constant change and rapid evolution, innovation and effective communication are becoming increasingly important. Regardless of the field we are in or… Read More »Exploring the Need for Innovation and Communication: It’s Never Too Late
A cup of coffee, a piece of cake, countless impressions and encounters. About a place of inspiration and serenity – the psychology of the café.… Read More »Psychology of spaces: home and world in one
Toxic workplace culture can have a significant psychological impact on employees, negatively affecting their performance, mental well-being, and even physical health. It can be caused… Read More »Toxic workplace culture: Psychological impact and coping strategies
Advertising is an art, which expresses a message with images and words and if it is done smart, it will convince people to buy.
The corporate identity is the personality of a company. Communication is the process, who makes the image of the company.
Selling has always two parties: the seller meets the suspicious but helpless buyers and together they build a social interaction.
Read More »How to be successful in selling even if you are a beginner
In older articles I have described some strategies you can use to improve your customers´experience at shopping. Because the better you know how to get under the skin of your target customers, the more content they will be with the products you offer to them and the longer they will be loyal to your business. And content customers are the best advertisement for your business, because they will also tell others about it and will spread your message to other people. And for you this means a growing customer base.
Read More »10 free online tools you can use to improve customers´ experience
I have started writing on andrabotean.com about a year ago. I future I would like to write more specifically about problems you face and solutions that can be found.
Read More »I need your help: What do you like to obtain and how can andrabotean.com help you?
Everyone of us has one`s favorite shops where he / she finds exactly what is needed. When I want to buy for example new shoes for the spring/summer season I know where to search for them and I usually have 2-3 shops in my mind, where I know that I will find what I need.
Perfume is the most intense form of memory (Jean Paul Gaultier)
Read More »About fragrances and how they influence our feelings
