Why I do not use a business card

business card

In the past, I have always considered designing an eye-catching business card before going to an event. I considered this a must preparation task and invested a lot of time and testing in order to figure out the best version. Finally, I was never fully content with the end result but took it with me on the big day to have something to hand over to the other person I was talking to on the stands.  But the end effect was every time the same, business cards brought to me no benefit.

Inbound Marketing vs. Traditional Marketing

 

Outbound Marketing or also called Traditional Marketing describes the classical methods of trying to catch customer`s attention. Under these, we count radio ads, TV ads, newspaper ads or junk mail. Those strategies are nowadays more off-putting then attacking attention so businesses focus therefore more energy and resources in Inbound Marketing – by delivering meaningful content to a target audience in order to convert them in time into leads and customers.

How I created my site

created site

 

It is above 3 years ago since I have started to write the very first article of this blog. During this period I learned a lot of wonderful things about blogging and site-building and I still keep learning. Because I have received numerous comments on the topic, how I created my site, I decided to share the insights of how I build my blog from scratch in this post.

How men vs. women use social media

men women social media

 

Men and women differ in many ways: what they prefer, how they behave and even how they understand things. So I assume that there is also a difference in how they use social media channels and which ones they prefer. According to a study conducted by Microsoft men and women use social media for the same scope but showing different behaviors. So in this article, I want to juxtapose these differences by using the following chart: