Color sells…

color sells

Marketing uses color associations to increase product sales. Therefore I created an infographic to show you the role of color in branding.  I invite you to follow the steps of this short guideline. The first step is to find out the context of your business and to reply to the three questions. Then think about a suitable color, which represents your business the best. Consider the characteristics of the color you decide for. Then use the color repeatedly in your business.

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