Men and women differ in many ways: what they prefer, how they behave and even how they understand things. So I assume that there is also a difference in how they use social media channels and which ones they prefer. According to a study conducted by Microsoft men and women use social media for the same scope but showing different behaviors. So in this article, I want to juxtapose these differences by using the following chart:
|Less password use to protect device||Using strong and different passwords for high security|
|Communicate with clients|
|Share documents and information – prioritize content over functionality|
|Share pictures and posts often||Share pictures and posts less|
|Limit personal information||Limitless personal information|
|Majority of Facebook, Twitter, and Pinterest users are women, so they prefer visual platforms||Spend much time on YouTube, Forums and text platforms|
|Spend much time on social media||Spend less time on social media, but use it concentrated for researching competition and growing networks|
|Use more emoticons||Formulate longer words and propositions|
|Post portrait photos||Post full body photos|
Now that you have this info summarized, how will you adapt your marketing campaign and how will you retarget your audience?
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