Men and women differ in many ways: what they prefer, how they behave and even how they understand things. So I assume that there is also a difference in how they use social media channels and which ones they prefer. According to a study conducted by Microsoft men and women use social media for the same scope but showing different behaviors. So in this article, I want to juxtapose these differences by using the following chart:
| Women | Men |
| Less password use to protect device | Using strong and different passwords for high security |
| Communicate with clients | |
| Share documents and information – prioritize content over functionality | |
| Share pictures and posts often | Share pictures and posts less |
| Limit personal information | Limitless personal information |
| Majority of Facebook, Twitter, and Pinterest users are women, so they prefer visual platforms | Spend much time on YouTube, Forums and text platforms |
| Spend much time on social media | Spend less time on social media, but use it concentrated for researching competition and growing networks |
| Use more emoticons | Formulate longer words and propositions |
| Post portrait photos | Post full body photos |
Now that you have this info summarized, how will you adapt your marketing campaign and how will you retarget your audience?
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