How men vs. women use social media

    men women social media

     

    Men and women differ in many ways: what they prefer, how they behave and even how they understand things. So I assume that there is also a difference in how they use social media channels and which ones they prefer. According to a study conducted by Microsoft men and women use social media for the same scope but showing different behaviors. So in this article, I want to juxtapose these differences by using the following chart:

    WomenMen
    Less password use to protect deviceUsing strong and different passwords for high security
    Communicate with clients
    Share documents and information – prioritize content over functionality
    Share pictures and posts oftenShare pictures and posts less
    Limit personal informationLimitless personal information
    Majority of Facebook, Twitter, and Pinterest users are women, so they prefer visual platformsSpend much time on YouTube, Forums and text platforms
    Spend much time on social mediaSpend less time on social media, but use it concentrated for researching competition and growing networks
    Use more emoticonsFormulate longer words and propositions
    Post portrait photosPost full body photos

     

    Now that you have this info summarized, how will you adapt your marketing campaign and how will you retarget your audience?

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