Exterior localization of the shop

Customers have a mental map of the geographic situation of the shop, which helps them to orient on how to find it easily.
They memorize streets, intersections, banners and other significant signs on the way to the shop.
Shops, which are situated on the corner of a street are easier to find and to remember.
The same principle fits also for shops with a extravagant design of the facade.

Entrance

Do not use Marketing Information at the entrance part, because it is likely not to be observed.
When Customers enter a shop they need time to adapt to the new environment.

Arrays on the floor influence people which paths they take when they go through the shops and also in which direction to walk.
Try to create broad corridors, which can be accessed from two directions to avoid the feeling of restriction.

Take care on how you organize the shelves: products on the sight-level (120cm) and products on the hand-level (80 cm) above the floor are sold the best, because they are the most visible ones. Products above 160 cm and under 50 cm are sold the poorest.
Organize the products in different categories, this will help your customers to find, what they are searching for.
Use Ad Displays for certain products, because they increase your selling numbers especially for cheap products. Moreover they encourage impulsive buying. A better effect can be obtained, when you also display a price discount on the Ad Displays.
Position products, you want to make visible, into the corners of your shelves.
Banners and Pictures help people to orient in a better way and to distinguish your shop from other similar ones.
Avoid crowing to many objective in one place – people will not feel comfortable when they are constricted.

Waiting above 90 seconds, is perceived as waiting per se.
Waiting times can be shortened if customers are distracted by pleasant music, special products, videoclips, newspapers or special displays.
Customers have to perceive the checkout order as fair according to the principle first came, first served.

Friendly vendors transmit a positive attitude and transmit positive emotions, which are contagious to the customers.
Vendors with a untypical appearance are categorized positively