Here are some ideas on how to improve your shop` s organization

    shop organization
    Photo by:Michael Caven

    Exterior localization of the shop

    • Customers have a mental map of the geographic situation of the shop, which helps them to orient on how to find it easily.
    • They memorize streets, intersections, banners and other significant signs on the way to the shop.
    • Shops, which are situated on the corner of a street are easier to find and to remember.
    • The same principle fits also for shops with a extravagant design of the facade.

    Entrance

    • Do not use Marketing Information at the entrance part, because it is likely not to be observed.
    • When Customers enter a shop they need time to adapt to the new environment.

    Inside the shop

    1. Corridors

    • Arrays on the floor influence people which paths they take when they go through the shops and also in which direction to walk.
    • Try to create broad corridors, which can be accessed from two directions to avoid the feeling of restriction.

     2. Interior Design

    • Take care on how you organize the shelves: products on the sight-level (120cm) and products on the hand-level (80 cm) above the floor are sold the best, because they are the most visible ones. Products above 160 cm and under 50 cm are sold the poorest.
    • Organize the products in different categories, this will help your customers to find, what they are searching for.
    • Use Ad Displays for certain products, because they increase your selling numbers especially for cheap products. Moreover they encourage impulsive buying. A better effect can be obtained, when you also display a price discount on the Ad Displays.
    • Position products, you want to make visible, into the corners of your shelves.
    • Banners and Pictures help people to orient in a better way and to distinguish your shop from other similar ones.
    • Avoid crowing to many objective in one place – people will not feel comfortable when they are constricted.

    3. Checkout

    • Waiting above 90 seconds, is perceived as waiting per se.
    • Waiting times can be shortened if customers are distracted by pleasant music, special products, videoclips, newspapers or special displays.
    • Customers  have to perceive the checkout order as fair according to the principle first came, first served.

    Staff

    • Friendly vendors transmit a positive attitude and transmit positive emotions, which are contagious to the customers.
    • Vendors with a untypical appearance are categorized positively

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    This site uses Akismet to reduce spam. Learn how your comment data is processed.