Search always to be the best – this is the current motto of our days and the wish to be unique.
This should be the slogan of everyone of us. But only those who can follow it become top.
Because there is always a place for something better, competition leaves no space for breaks. And so you have to be prepared all the time – About how you write, about current topics, about up to date information, about the combination of topics and the way to find always originality, about the specificity to be unique, about your place on the market.
But this is not all. You should know how to put yourself into value. To search for strategies to be able to expose what you possess. To be actual but also new. To be a step before the others. To know how to sell yourself by trying to do what you know best – to optimize, to know how to position in SEO, to be a good writer, but also a good “seller” of what you can expose on the market.
The competition is strong. Today you can be on the top, but tomorrow you can be down. To maintain is the hardest task. The more you overcome the middle barrier and step to the top you come to the conclusion that your work is appreciated and of interest.
Those who have succeeded in building something, tried to show themselves once again that they are good. In the collaboration with other similar people they have motivated and demonstrated that they can rise businesses.
Similar like todays` guest Mr. Eric Wagner, who holds the position Co-founder and Marketing Director specialized on internet marketing (SEO) of the company i7 Marketing. Mr. Eric Wagner has also knowledge in web development. As Mr. Eric Wagner says: “Good marketing is a huge opportunity for businesses who care to take advantage of it”. And he succeeds in managing this the best.
In this interview, I invite you to get to know together some steps and strategies, which deserve to be discovered by everyone of us.
- Can you tell our readers about yourself and your blogging style?
Our blog is an extension of our digital marketing agency business. It’s a way for us to communicate with other businesses who are interested in marketing services but don’t necessarily know what strategies they need to pursue, yet.
- What do you think is the best service a blogger can provide to his readers?
Do something new. Write about a subject that you know better than anyone else in your marketplace, and add value that others have not. If you try to do the same thing everyone else does – if you’re not a pioneer – than your blog will probably not be worth your time.
- What would be your ideal working environment?
I’m a big fan of Tim Ferris’ book The 40 Hour Workweek. Automate or outsource all the things that you’re not great at or that you don’t enjoy, and spend your time on the areas that you’re truly great at. I truly enjoy creating optimal strategies, which is probably the main reason I’m in marketing – the average businesses is pretty poor at marketing, which means good marketing is a huge opportunity for businesses who care to take advantage of it.
- How do you manage time to run your blog efficiently?
It’s often difficult to set aside time to write when there are project deadlines to meet, and other things to do. We at i7 Marketing are attempting to stick to a philosophy where the experts in each area (SEO, Web Design, Social Media, Inbound Marketing) write about their own area of expertise regularly. It keeps them learning and growing, and it takes an expert to really provide content worth reading. Our team holds each other accountable.
- Do you have any tips on how to improve a blog?
Make sure you’re focused on a small enough niche that you can be the best in the world at it. In business, there’s a saying, “Either First, Second, or Exit.” If you’re in a competitive industry, if you’re not the top one or two companies, you should probably exit that market and find a better one. It’s usually the top one or two that make the revenue and profits, and the rest chase scraps. Start very focused, and write about topics that you know very well. It can help to combine topics, too – for example, if you are an accountant who happens to have a woodworking hobby, you may not be the best accountant in the world, and you’re probably not a top woodworker… but if you combined the two and wrote about accounting for home-based woodworking businesses, you could probably be the best in the world at that.
I’ve worked on articles and blog posts that got dozens of views, and I’ve worked on articles that got tens of thousands of views every month. The truly successful ones were never an accident – instead of a 5 minute idea, I’d spend 10+ hours thinking it through and optimizing it. Take the time to think it through, strategize, research, and always write the very best in the world blog post on that topic. Easier said than done, even for us, but that’s the biggest difference between tens of thousands of views, and a dozen. For the other half of the traffic equation – feel free to employ our services at i7 Marketing. 🙂