In everyday life, we face situations of negotiation: discussions about income with the boss, contracts with business partners or dealing with a bazaar seller to obtain the best price for a product we want to buy.
…
We see people who are really good at what they are doing either in their professional life or as a hobby. There are great singers, dancers, painters, photographers, writers, artists, we admire and feel inspired by their activity.
…
Marketing has changed over time – from advertising in the press, on billboards, TV, and radio to a fragmented way of promoting on Social Media.
…
We speak to plants, give cars names, and sleep with our smartphones.
…
They want their consumers to identify with their brand!
Nowadays the best place to run your ads on is Social Media, or better said Facebook.
…
Marketing uses color associations to increase product sales. Therefore I created an infographic to show you the role of color in branding. I invite you to follow the steps of this short guideline. The first step is to find out the context of your business and to reply to the three questions. Then think about a suitable color, which represents your business the best. Consider the characteristics of the color you decide for. Then use the color repeatedly in your business.
…
This article is a guest post written by Joaquin.
…
Psychological Tricks to influence consumer behavior (Part II)
Some time ago I started to collect some ideas in an article about how to influence consumer behavior using psychological tricks.
…
Read More