Why do we behave like others, even if we do not agree with them?

In the article “how we conform ourselves to shopping” I described that fact, that we human beings tend to behave exactly as the other people around us, when we are in an unknown or uncontrollable situation. Thus we use them as an informational source.

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Leave the herd. Do not live passively but actively!

We were educated to be a group. As an individual if you are more open minded you usually face problems in accepting rules. You do only what you like. But as you grow and enter an organization (kindergarden, school) your responsibilities  are getting bigger and bigger. You are constrained and formed in some group patterns, … Read more