Business Development
Two key characteristics of a competitive enterprise

Two key characteristics of a competitive enterprise

An enterprise (self-owed or corporation) produces and distributes scare goods on the market.  In order to remain competitive on the sales market it needs a well-thought strategy to be able to find appropriate problem solutions. For this reason you first have to understand how enterprises conceptually work to be able to act adequately. This will give you an indication on how to be a successful entrepreneur. 

Central characteristics of an enterprise are two: purpose and openness.

Purpose means to know, what you actually need for your target: 

  1. Number of people for production
  2. Number and sort of machines
  3. Number of sales persons
  4. Pricing of products
  5. Ways of distribution

In this way you can make your calculation how much you have to invest for being present on the market. 

Enterprises are open systems that means they are interacting all the time with consumers on the market:

  1. Enterprises receive information
  2. They adapt to all the time changing environments 

Consumers (customers) are therefore the key information source you should learn to understand in order to react to their needs. Only so you get input how to grow your business over time.



  • Kirchler, E. (2011). Wirtschaftspsychologie. Individuen, Gruppen, Märkte, Staat. 4. vollständig  überarbeitete Auflage. Hogrefe: Göttingen.



If you liked this post, please give a share on social media! 



2 thoughts on “Two key characteristics of a competitive enterprise

    • Author gravatar

      Hi my name is Natalie and I just wanted to drop you a quick message here instead of calling you. I discovered your Two key characteristics of a competitive enterprise – Andra Botean website and noticed you could have a lot more visitors. I have found that the key to running a successful website is making sure the visitors are getting interested in your website topic. There is a company that you can get keyword targeted traffic from and they let you try their service for free for 7 days. I managed to get over 300 targeted visitors to day to my website. Visit them here:

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.