How to use colors to evidence your product

Photo by: michibanban

Do you want Your Product to be impressive for your clients? Want them to keep your product in mind for a longer period? Then you should give a careful attention on the exterior image of your product. And a special component in this sense is built by the color of your product.

The color you choose for your product is very important, because people will associate in time the color with your product. In this sense you should choose an appropriate color, which fits on one hand to the niche you target with your product and on the other hand with the emotion or association you want to transmit, when people will discover your product. That is why less is better. Use only one or  maximal two colors you feel are fitting to your product: your logo, landing page of your website and everything that stands in connection with your product.

The two charts at the bottom could help you in your ideas to figure out, which color/s might be suitable for your product. The charts are divided into: colors, emotions which are associated with the colors and the field of application (+color fits to the domain, +/- color can be considered in the domain and – color does not fit at all to the domain). Reflect first in which domain you would categorize your product and compare it with the charts at the bottom (field of application) and see which colors might come into question. As an example if your product is part of the clothing domain you could consider the following colors:

Black (+), White (+), Red (-), Blue (-), Green (-), Yellow (-), Purple (+/-), Orange (-), Brown (+)


Bildschirmfoto 2016-08-22 um 21.09.39


Bildschirmfoto 2016-08-22 um 21.09.53

Make first a list with all suitable colors. In our example: black, white, purple and brown (which are ranked with a + or +/-). Once you did so, now it is time to look at your color list and verify in the charts the emotions connected with the colors. In our case it would be: for black (sophistication…timelessness), for white (purity…noble), for purple (wealth…nostalgia) and for brown (earthlike…durable). Note the associations/emotions next to every color.  Then you lay your list beside and note on another sheet and associate now which ideas come into your mind when you think about your product. For our example: if your product is part of clothing domain you might associate with it – who might wear them? What do you what to transmit through your product? How should somebody feel who wears them…

Done? The last step is evident: put both sheets next to each other and compare them based on the common associations. Do you find similarities? Do you find differences? Well, now you eliminate the colors on your first list, which are not fitting anymore and keep only those one which express similar associations you also noted down for your product in the second list. If you still have more than two colors reflect once again, which associations are the principal for your product.

I am curious to see if you applied the charts and came to a result for your product.

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