Price and Quality

The price reflects quality or quality has its price? Which expression from the two is really true? What do we think when we go shopping and search for a product we want to buy? We see it and its price – so how do we decide to buy a specific product and  say “I take this one”?

Read more

How to use your brand to develop your business

Once you have created a brand, you have three possibilities to grow your business: a) Change product characteristics – appearance, quality, pricing and packaging b) Use different marketing methods – adapt your product line, brand logo, the guarantee & delivering conditions c) Use ads to increase sales and public-relations strategies. 3. Help yourself by the image you … Read more