Every day I open Facebook to see what is new on my newsfeed I see a lot of new posts, shared posts, liked posts or sponsored posts. And then I ask myself what makes people react to a post on Facebook and give it a share or like?
Creating Ads with impact is indeed a difficult task. Beside knowing detailed information about the target customers you want to address, and applying theories you might see that even if you follow all the rules, your ads will finally not work as you have imagined.
Read More »When your ads do not work as they should, make them more emotionally!
Recently, I have read a really interesting article by Jochen Paulus in the Psychologie Heute Journal, which gave a good overview of the impact of Virtual Reality (VR) in our future.
Read More »10 Advantages of Virtual Reality (VR) for our life!
Nowadays it is quite difficult to capture people`s attention. We live in a world, in which our attention focus gets very easily dispersed by the immense information volume we are bombarded every day.
Read More »How to create eye-catching ads
There are generally two possibilities in presenting ads:
Read More »To create subliminal ads or not? This is the question!
Today just a short note on the importance of finding the optimal ads repetition rate:
Read More »… again and… again and… again
We live in a society, which gives us the impression that everything can be obtained quick and easy. But when we try to put theories into practice and try to obtain measurable results we discover that it is not that easy as we expected.
Read More »The marshmallow test or why is self-control essential for business success
When you want to promote a new product, you should first find out, how big is the interest of your target consumers in the ad you will create.
Read More »How much are the consumers interested into the product you promote?
Before you decide to plan an ad campaign the very first step is to formulate a goal, you want to achieve by running ads.
Read More »Basic Information you need to know to create Ads with impact