Business Development

 

Outbound Marketing or also called Traditional Marketing describes the classical methods of trying to catch customer`s attention. Under these, we count radio ads, TV ads, newspaper ads or junk mail. Those strategies are nowadays more off-putting then attacking attention so businesses focus therefore more energy and resources in Inbound Marketing – by delivering meaningful content to a target audience in order to convert them in time into leads and customers.

Read More »Inbound Marketing vs. Traditional Marketing

 

Since I have started this Blog in March 2016 I tested a number of tools to make it easier to manage it. From all the tools found on the market, I only kept a small number, which I found truly useful. These tools I want to share with you in this post.

Read More »10 tools for your blog

It is about one month ago that I have written a post on “5 free Twitter Apps for iPhone and Android”.

Today I want to give you an overview of useful and free Facebook Apps you can use to enhance your mobile user experience.

Read More »5 free Facebook Apps for iPhone and Android

More and more businesses use nowadays online marketing and reduce the budget they spend on traditional marketing on radio, tv ads and print media. And this makes total sense when you consider the 6 advantages online marketing gives you. For this reason, I want to give you an overview of those advantages in this article.

Read More »6 Advantages of Online Marketing

Nowadays, many people use Social Media only through their mobile devices. So they need suitable apps, which help them to maintain their activity on the social networks.

Read More »5 free Twitter Apps for iPhone and Android

It is above 3 years ago since I have started to write the very first article of this blog. During this period I learned a lot of wonderful things about blogging and site-building and I still keep learning. Because I have received numerous comments on the topic, how I created my site, I decided to share the insights of how I build my blog from scratch in this post.

Read More »How I created my site

 

Men and women differ in many ways: what they prefer, how they behave and even how they understand things. So I assume that there is also a difference in how they use social media channels and which ones they prefer. According to a study conducted by Microsoft men and women use social media for the same scope but showing different behaviors. So in this article, I want to juxtapose these differences by using the following chart:

Read More »How men vs. women use social media

 

According to the automation software,  buffer Facebook still keeps the lead on the most popular Social Media Sites in 2019. Many businesses focus to target their audience through Facebook Ads, but there are still possibilities to reach out to your tribe through other strategies which cost no penny. For those of you, who have a small budget and or want to test the market without investing too much money, here I have prepared for you the strategies you can use on Facebook to promote your business:

Read More »How I use Facebook

 

Social Media is nowadays an important source to market your products on. It offers a great possibility to present your business and to engage with clients. Nevertheless, you may have recognized that managing social media channels costs you a lot of time and energy. It is difficult to be active on many social media platforms simultaneously and to be able to focus on the development of your products.  Therefore I recommend having fixed times (twice a day) in which you check your social media platforms and answer to questions and to use tools, which can help you to automate predefined posts on certain times of the day. I will present you in this article 8 tools that make your life easier on Social Media:

Read More »8 tools that make your life easier on Social Media