
In this post, I want to present you the strategies, which are used today in Marketing, which are based on psychological research.
Corporate Mental Health & Performance

In this post, I want to present you the strategies, which are used today in Marketing, which are based on psychological research.

Even if they are on paper or screen, photos can be shared immediately in the family, between friends or with a great number of people on Social Media. Today photography can take numerous forms. But with a common point, the pleasure to show your images to close people or to followers. The producers of photo cameras have understood this well, who propose a very large variety of tools, easy to use and with multiple functionalities (printing, connection…) easily to share.

In 2011 Apple has presented with iPhone 4s a new functionality – a Baptiste vocal assistant called Siri: a practical app to dictate an SMS, to ask one`s iPhone how a number, composed or to search for a restaurant also in the surrounding. Three years later Amazon has launched in the USA the connected diffuser with the vocal assistant Alexa. A product which have arrived in France only in 2018, so it had enough time to learn the language of Moliere. In meanwhile Google has equipped the Work Smartphone with Google Assistant and has launched a variety of intelligent tips called Google Home (see picture). Some months later Apple has proposed HomePod the house speaker with Siri. With these products simply equipped with micros, which are destined to listen to our commands, the vocal assistant is also installed at home.

Marketers use Ads to communicate their promotional message to a large mass of people, customers or prospects. For this reason, I like to discuss in the following post the different components of an ad, so that you can see how people perceive it.

The following post is a guest post written by Jack.
In the year 2017 alone, about 1.66 billion people were estimated to have bought one thing or the other online. That number is only bound to go up with e-retail sales estimated to reach 4.48 trillion by the year 2021 as opposed to the 2.3 trillion figure obtained in 2016.

The ad title is essential, because it should make people curious to click on it in order to discover your content. So the ad title is the key factor for selling.

In this article I want to give you an overview over the principal 6 secrets companies use to market their product successfully. Here we go:

How do you usually take decisions?
Do you listen to your brain?
Or do you listen to your gut feeling?
What is important to take good decisions?