Professionals Podcast – Success Stories Episode 2
In my second podcast episode, I had the pleasure to talk to Keith Campagna – VP of Sales, The ROI Shop.
Corporate Mental Health & Performance
In my second podcast episode, I had the pleasure to talk to Keith Campagna – VP of Sales, The ROI Shop.
How is knowledge being represented in our brains?
Every verbal or visual information receive is stored through its meaning. Perceptual details get lost after 10 minutes.
This podcast is a little bit special for me because it is my first Podcast episode with guest Corina Radu from „Solutions4 Impact – creative solutions for better businesses“. Corina is Founder, Mentor, Advisor Sustainability *CSR* Local Capacity Building *
Today we will have a closer look upon how the long-term memory works. There are simultaneously two memory systems activated:
The question to ask is: How do we manage to transfer information from the ultra-short-term memory into the long-term memory? Or better said, how do we learn?
This post will describe the overall structure of our memory system. Atkinson & Shiffrin (1968) divide the architecture of memory into three types:
The last post was about selective attention, which means criteria on which we select information channels to bundle our attention on a certain item.
The last three articles were all about perception, now we will switch to another cognitive ability named attention.

The last post was all about perception and if I remember correctly I am in debt with some responses to the exercises I included in the last post.