In everyday life, we face situations of negotiation: discussions about income with the boss, contracts with business partners or dealing with a bazaar seller to obtain the best price for a product we want to buy.
Read More »A little trick with a huge effect for negotiations
Marketing has changed over time – from advertising in the press, on billboards, TV, and radio to a fragmented way of promoting on Social Media.
Read More »9 reasons for contextual personalization
We speak to plants, give cars names, and sleep with our smartphones.
Read More »Why do we perceive things as human beings?
They want their consumers to identify with their brand!
Nowadays the best place to run your ads on is Social Media, or better said Facebook.
Read More »Psychological Hacks for your Facebook Ads
Marketing uses color associations to increase product sales. Therefore I created an infographic to show you the role of color in branding. I invite you to follow the steps of this short guideline. The first step is to find out the context of your business and to reply to the three questions. Then think about a suitable color, which represents your business the best. Consider the characteristics of the color you decide for. Then use the color repeatedly in your business.
Read More »Color sells…
Some time ago I started to collect some ideas in an article about how to influence consumer behavior using psychological tricks.
Read More »Psychological Tricks to influence consumer behavior (Part II)
From time to time I watch my google analytics to get a better image of what my readers are interested in so that I can write about those topics in future posts.
Read More »Top 5 of the most accessed posts of this blog
Every one of us has different work styles. Some people prefer to plan their work detailedly over long time periods, others do not make plans at all and prefer to work intuitively when they want to. Another group of people knows that they have to work but do everything else but that work and delay to do it until the deadline is coming. Those people are called procrastinators.
Read More »9 Advantages of Procrastination
Because marketing consists merely of psychological theories and principles, I want to present you a list of tricks you can use to influence consumer behavior.
Read More »Psychological Tricks to influence consumer behavior (Part I)