
What would I do differently, if I was the person XY? How would I live? How would I behave? How think or feel?
I am sure, that you have put yourself at least one of these questions once.
Corporate Mental Health & Performance
Everyone who wants to launch a startup faces in the first line a difficulty in finding a suitable niche that works for building a big business. And because everyone needs to make clear for oneself what passionates him or her, what these strengths and talents are and how to overlay them with market niches in … Read more

What would I do differently, if I was the person XY? How would I live? How would I behave? How think or feel?
I am sure, that you have put yourself at least one of these questions once.

When you start your own business you know that there is usually a period of financial and educational investment until you reach to make a profit out of it. So you are glad if you can save some money especially on ads which have to be displayed periodically to be first discovered by your target customers. Therefore I want to give you some inspiration by showing you 20 free promotion ideas.
Every business knows them – no matter how good your products are there are always some clients you cannot satisfy. Consequently, they are leaving their frustration on their website, by working out a negative one-star review and leaving a bad comment additionally. Many businesses try to eliminate those negative reviews, because of their fear that … Read more

The number one communication channel used so far in business was the old class email. It has also been used to create long-lasting business relationships or customer communication could be easily handled through the regularly sent newsletters.

In the past, I have always considered designing an eye-catching business card before going to an event. I considered this a must preparation task and invested a lot of time and testing in order to figure out the best version. Finally, I was never fully content with the end result but took it with me on the big day to have something to hand over to the other person I was talking to on the stands. But the end effect was every time the same, business cards brought to me no benefit.

It is difficult to write when you have no clue what you want to write about. So you need a list with sources for your inspiration to help you out when you are motivated to write a new post for your blog.

Outbound Marketing or also called Traditional Marketing describes the classical methods of trying to catch customer`s attention. Under these, we count radio ads, TV ads, newspaper ads or junk mail. Those strategies are nowadays more off-putting then attacking attention so businesses focus therefore more energy and resources in Inbound Marketing – by delivering meaningful content to a target audience in order to convert them in time into leads and customers.

I think no one likes to be criticized. And I think it is a natural reaction to feel bad, ashamed or even angry when you feel that you are attacked verbally. But criticism has also positive sides and in this post, I want to discuss how to deal with it in a constructive way and what you can learn from critical opinions.