Inbound Marketing vs. Traditional Marketing

Inbound Marketing Traditional Marketing
Source: www.seolium.com

Outbound Marketing or also called Traditional Marketing describes the classical methods of trying to catch customer`s attention. Under these, we count radio ads, TV ads, newspaper ads or junk mail. Those strategies are nowadays more off-putting then attacking attention so businesses focus therefore more energy and resources in Inbound Marketing – by delivering meaningful content to a target audience in order to convert them in time into leads and customers.

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How men vs. women use social media

men women social media

Men and women differ in many ways: what they prefer, how they behave and even how they understand things. So I assume that there is also a difference in how they use social media channels and which ones they prefer. According to a study conducted by Microsoft men and women use social media for the same scope but showing different behaviors. So in this article, I want to juxtapose these differences by using the following chart:

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How I use Facebook

Facebook

According to the automation software,  buffer Facebook still keeps the lead on the most popular Social Media Sites in 2019. Many businesses focus to target their audience through Facebook Ads, but there are still possibilities to reach out to your tribe through other strategies which cost no penny. For those of you, who have a small budget and or want to test the market without investing too much money, here I have prepared for you the strategies you can use on Facebook to promote your business:

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8 tools that make your life easier on Social Media

Tools Social Media

Social Media is nowadays an important source to market your products on. It offers a great possibility to present your business and to engage with clients. Nevertheless, you may have recognized that managing social media channels costs you a lot of time and energy. It is difficult to be active on many social media platforms simultaneously and to be able to focus on the development of your products.  Therefore I recommend having fixed times (twice a day) in which you check your social media platforms and answer to questions and to use tools, which can help you to automate predefined posts on certain times of the day. I will present you in this article 8 tools that make your life easier on Social Media:

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