How to use your brand to develop your business
Once you have created a brand, you have three possibilities to grow your business:
Once you have created a brand, you have three possibilities to grow your business:
You want your product to be appreciated by your target customers? If yes, adapt the brand of your product to the way your target customers see themselves.
Read More »Customers associate their self-image with their favorite brand image
In order to get to know what your customers think about your product you should test it before launching. Therefore you can conduct product tests to be able to compare and evaluate product characteristics subjectively.
Read More »5 instruments for testing your product on the market
Do you want Your Product to be impressive for your clients? Want them to keep your product in mind for a longer period? Then you should give a careful attention on the exterior image of your product. And a special component in this sense is built by the color of your product.
You have a product idea or you are up to launch your product on the market. Fine, then you might ask yourself which steps you should take for this direction. There are a few things to take into account when you launch your product.
Read More »The very first impression counts especially for the product you offer
As an entrepreneur you maybe have your own product idea. Until now you also have made some research on the market what is existent in your field and have found also some niches. So you created your product according to these informations and now you are up to launch it on the market. Here is a list of points you should consider when you make this step:
Read More »Which are 7 ideas to take into account when launching your new product on the market?
In the following post entrepreneurs as well as marketers get an input of five methods what they can do to make sure that their customers are content.It is surely important to find new customers, but it is far more essential to know how to keep them for a long period of time. The five methods are the following:
If you work in the marketing and advertising sector creativity is a very important element. It helps you to create eye-catching messages. But also enterpreneurs need original ideas. In general we human connect with it the ability to create something new and useful.
Read More »Be creative! Here are 13 ideas to push your originality…
An enterprise (self-owed or corporation) produces and distributes scare goods on the market. In order to remain competitive on the sales market it needs a well-thought strategy to be able to find appropriate problem solutions. For this reason you first have to understand how enterprises conceptually work to be able to act adequately. This will give you an indication on how to be a successful entrepreneur.
Read More »Two key characteristics of a competitive enterprise
It is particularly important to know which kind of marketing instruments you need to use. In the following classification you will gain some hints no matter if your interest is entrepreneurship, sales or advertising activities. So you can just pick out what you consider interesting for your field of activity.
Read More »The four instruments for successful marketing activities
The customer is the most important information source on the market. In order to understand what he prefers, what obstacles he is confronting with or what he is missing you as enterpreneur should learn to put you in his shoes.
Read More »How to improve your customer`s experience in three ways
I have always admired people who help others without thinking about their own profit – real altruists. Often I heard my family`s stories and a very special person has fascinated me over and over again, even if I had never the chance to get to know him. I am talking about my grandpa a very modest and altruistic person.