Corporate Mental Health & Performance
In the article “how we conform ourselves to shopping” I described that fact, that we human beings tend to behave exactly as the other people around us, when we are in an unknown or uncontrollable situation. Thus we use them as an informational source.
Every time I go to make some shopping with my dear mom I observe something very strange. I always thought that it must be a coincidence but it happens every time to us. When we enter a shop my mom`s attention gets captured by different products, so she takes a closer look at those.
In this article I want to give you an overview over 8 strategies salesperson use to make your cash flow. Soon we enter December and everyone of us will start to search for Christmas gifts. It is the month of the year in which the most profitable businesses are made for shops. Everyone of us … Read more
Pareto`principle says that 80% of the effects are caused by 20% of our actions or expressed in another way 80/20. This is not a law, because the quotient can be varied according to our actions. Especially, if we focus on the essential things when we act, a better effect can be caused by fewer actions. … Read more
In business positioning is very important and an essential part of the branding process. Positioning means to create a product which has special and unique characteristics. It has to be different from what your concurrence offers. The aim is to offer exactly what your customer wishes according to one`s ideal.
It is November and you cannot oversee it that Black Friday is coming closer. Since last week I have observed that the TV spots are running on the Black Friday offers – especially gadgets. Wow, again? Television informs us – the consumers – that we should prepare ourselves for the end of the year. A … Read more
Once you have created a brand, you have three possibilities to grow your business: a) Change product characteristics – appearance, quality, pricing and packaging b) Use different marketing methods – adapt your product line, brand logo, the guarantee & delivering conditions c) Use ads to increase sales and public-relations strategies. 3. Help yourself by the image you … Read more
You want your product to be appreciated by your target customers? If yes, adapt the brand of your product to the way your target customers see themselves.
In order to get to know what your customers think about your product you should test it before launching. Therefore you can conduct product tests to be able to compare and evaluate product characteristics subjectively. Hereby you can vary different alternatives of your product and see which impact this has on your target customers`perception. For … Read more