In January the first 1983 researchers began to work on the modern internet, whereas only from 1990 the internet got its shape with the invention of the World Wide Web by Tim Berners-Lee. The internet was so popular right from the beginning of its launch that it globally the number of internet users increased from only 413 million in […]
Many employers criticize that employees spend too much time on social media while being at work, pretending that they actually avoid working and spend their time instead of in a more pleasant way. But there are also motives that encourage this behavior at work. So I want to outline how employees can use virtual communication channels as work tools […]
Everyone who wants to launch a startup faces in the first line a difficulty in finding a suitable niche that works for building a big business. And because everyone needs to make clear for oneself what passionates him or her, what these strengths and talents are and how to overlay them with market niches in order to solve relevant […]
When you start your own business you know that there is usually a period of financial and educational investment until you reach to make a profit out of it. So you are glad if you can save some money especially on ads which have to be displayed periodically to be first discovered by your target customers. Therefore I want to […]
Every business knows them – no matter how good your products are there are always some clients you cannot satisfy. Consequently, they are leaving their frustration on their website, by working out a negative one-star review and leaving a bad comment additionally.
The number one communication channel used so far in business was the old class email. It has also been used to create long-lasting business relationships or customer communication could be easily handled through the regularly sent newsletters.
In the past, I have always considered designing an eye-catching business card before going to an event. I considered this a must preparation task and invested a lot of time and testing in order to figure out the best version. Finally, I was never fully content with the end result but took it with me on the big day to […]
Outbound Marketing or also called Traditional Marketing describes the classical methods of trying to catch customer`s attention. Under these, we count radio ads, TV ads, newspaper ads or junk mail. Those strategies are nowadays more off-putting then attacking attention so businesses focus therefore more energy and resources in Inbound Marketing – by delivering meaningful content to a target audience […]